2016 Cojones Awards: Finalists Announced
by nFusion We have announced the Finalists for the third annual Cojones Awards, which honors marketers who have exhibited courage and boldness to disrupt the status quo. Finalists were selected by an...
View Article2016 Cojones Award Winners
by nFusion On Saturday, March 11 we recognize marketers who have disrupted the status quo at the annual Cojones Awards. We received nominations from an advisory panel made up of marketing change agents...
View ArticlenFusion Partners with Tely
by nFusion In the second half of 2015 we partnered with Tely, a leader in “huddle space” video conference solutions, with three primary goals in mind: Build a brand story that would speak to its target...
View ArticleHow influencer tactics can bring personalization to content marketing
by nFusion Influencers can be a powerful tool in your modern marketing kit. Identifying and activating them can be tricky though. Don’t fret though! Steve Callahan, our VP of Experience Strategy and...
View ArticleWhat the heck is Performance Marketing, and why do I need it?
by nFusion In traditional marketing and advertising, the advertiser pays for a campaign and it runs regardless of of whether it’s successful or not—not a terribly efficient way to get that...
View ArticleAccount-Based Marketing: Hype Or Hope For B2B Marketers In 2017 – Forbes
by nFusion ABM is the hottest acronym in B2B media these days. Is Account-Based Marketing the cure-all for increasing revenue or an over-hyped, over-promised methodology? Here’s our CEO’s take on the...
View Article4 Keys to Marketing Martech
by nFusion You’ve seen all the data. Over 3000 martech companies are vying for the CMO’s technology budget which is expected to exceed that of CIO by the end of the decade. As the martech landscape...
View ArticleActivating Predictive Marketing Analytics for Real Results
by nFusion We all know that B2B marketers today are under increasing scrutiny to demonstrate contribution to pipeline, improve campaign effectiveness, and generate higher returns on their marketing...
View Article6sense Founder Shares Her Insights on the Power of Predictive Analytics to...
by nFusion Predictive marketing analytics is dramatically improving the effectiveness of B2B marketing. While at the Forrester B2B conference, I interviewed Amanda Kahlow, founder, executive chairman...
View ArticleWe have some exciting news! nFusion has joined the Springbox family!
by nFusion Springbox CEO Tom West said nFusion adds a highly effective demand generation component to the Springbox suite of services. “As demand generation becomes more technically driven, nFusion’s...
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